Naturality. Efficacy. Honesty.

True Ingredients

Only carefully selected ingredients are used. True, rare and natural herbs.

True Benefits

belif emphasizes the quality of the products instead of fanciful packaging.

True Safety

Free of synthetic preservatives, dyes, fragrances, mineral oils or animal-origin ingredients.

True Formula

belif uses Napiers’ traditional herb processing methods proven to preserve the efficacy of herbs.

True Timelessness

The formulas used are relevant now and will stand the test of time.


belif The True Cream – Aqua Bomb

“The bomb, literally! The moisturizer is lightweight yet ultra-hydrating, absorbs quickly into skin and leaves a soft, dewy but non-greasy finish. I can’t even remember how many times I’ve repurchased this!”

– Wee Ni, L.

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belif Aqua Bomb Jelly Cleanser

“Absolutely love this cleanser – super gentle and non-drying. My skin is very sensitive and reddens quite easily; I’ve tried dozens of different cleaners and this is the only one that doesn’t irritate my skin. Love it!”

– Ally N.

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belif The True Tincture Of Chamomile

“A saviour for dehydrated skin!
My skin drinks this up and I find that it immediately helps calm any redness, acne, and stressed skin. It also helps my other products to absorb better!”

– Nathan T.

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belif Youth Creator – Age
Knockdown Bomb

“Though this is an anti-aging serum, I still use it during the daytime as
it’s so lightweight. I struggle with large pores and this has made a huge difference in the size of my pores! Plus, it really smoothens my fine lines and wrinkles.”

– Hye Won L.

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belif Peat Miracle Revital
Serum Concentrate

“I have been using this serum for almost two weeks and can already tell a difference in my skin! My skin is visibly clearer, smoother and glowing. Love, love, love!”

-Sharifah N.

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